NEWS

  • Campaign wave 2 close-out report published

    17 December 2018

    A.I.S.E. has published the Close-out report of wave 2 of the I prefer 30° campaign. Activities during Wave 2 took place in 2016-2017 in France and Belgium. The close-out report has several annexes with details on the online engagement via social media, the media coverage, and the face-to-face engagement with shoppers and the general public in capital cities, promoting low temperature washing. Although the activation period of this campaign is now officially over, this webportal remains a source of inspiration for all stakeholders: industry sponsors, partners and consumers, to remain focussed on long-term change to more sustainable washing habits, opting for lower temperature washing! Download the report

  • Campaign wave 2 close-out report published

    17 December 2018

    A.I.S.E. has published the Close-out report of wave 2 of the I prefer 30° campaign. Activities during Wave 2 took place in 2016-2017 in France and Belgium. The close-out report has several annexes with details on the online engagement via social media, the media coverage, and the face-to-face engagement with shoppers and the general public in capital cities, promoting low temperature washing. Although the activation period of this campaign is now officially over, this webportal remains a source of inspiration for all stakeholders: industry sponsors, partners and consumers, to remain focussed on long-term change to more sustainable washing habits, opting for lower temperature washing! Download the report

  • 'I prefer 30°C' Low Temperature Washing Campaign: A.I.S.E. announces 2016 relaunch

    16 December 2015

    Building on the success of the first wave of the campaign,  A.I.S.E. launches today the sequel of the 'I prefer 30˚C' campaign aimed at promoting the benefits of low temperature washing and lowering the energy footprint of the detergent sector. The A.I.S.E. campaign and consumer portal www.iprefer30.eu have been promoted since 2013 through this unique multi-stakeholder campaign supported by more than 30 partner organisations. A.I.S.E. is now pursuing this campaign vis-à-vis consumers with dedicated activities in Belgium, France, Denmark and the UK throughout 2016. 

    Partners from the detergent industry but also its value chain, such as the textile and appliances sectors, but also retailers, NGOs and authorities are invited to join this unique stakeholder movement!

    Partnering is simple with the step-by-step guide provided on the campaign portal www.iprefer30.eu under 'Become a Partner' or email: info@iprefer30.eu. 

    To view activities completed during wave 1 please download the campaign close out report here.

     

     

  • "I prefer 30°" Release of Close out report for Wave 1 Campaign & Call for Interest for Wave 2 Campaign

    18 November 2015

    Today, A.I.S.E. releases the comprehensive close-out report of the "I prefer 30°” Low Temperature Washing campaign launched in 2013 and running throughout 2014. The aim of this initiative was to promote more sustainable use of household laundry detergents by consumers and in particular, encourage the use of low temperature washing through a unique multi-stakeholder campaign. The report details activities undertaken by A.I.S.E.’s National Associations and the different partner organisations in all five participating countries (Belgium, Denmark, France, Italy and UK). It includes an Executive Summary as well as country reports/annexes, highlighting achievements and learnings of the campaign. 

    Access the report here. 

    Coinciding with the release of the report, A.I.S.E. is also happy to call for an expression of interest to organise a sequel of this initiative for activation in 2016. Building on the success of the first campaign, A.I.S.E. has updated the project description and relevant commitment letters for partners who wish to join the campaign sequel. This call for interest to detergent companies and suppliers closes on 1 December 2015.

    The project description, which outlines the timeline and all terms and conditions for participation is available here.
     
    A presentation giving an overview of the 'I prefer 30º' campaign (WAVE 1 & 2) is available here. 

  • A.I.S.E. national associations present I prefer 30° campaign activities at 10th A.I.S.E. General Assembly

    17 June 2014
    As I prefer 30° implementation is well underway and a number of exciting activities have been developed by the five national associations of the campaign, A.I.S.E. was delighted to showcase these at its recent General Assembly in Brussels. Members from Assocasa, Afise, Detic, SPT and the UK shared highlights of their local campaigns so far and outlined the positive impact and engagement with the partners on board.

    A.I.S.E. President Charles-François Gaudefroy commended their great work and highlighted the fact that the I prefer 30° campaign is a real life example of a multi-stakeholder campaign with a common goal that is achievable by working together.


    Download the presentation:

    12062014_Iprefer30 campaign GA presentation

    Pictures of the event, click here

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  • The I prefer 30° campaign creates a real buzz as promotional activities get well underway

    28 April 2014
    Over the last weeks the I prefer 30° campaign has become increasingly visible with coverage appearing across a variety of channels due to the local activities of the national associations and partners rolling out the campaign.

     As core media activities are also well underway and local ambassadors continue to grow, the result is almost 150,000 visitors to website to date! Let’s continue to work together to spread the message about the benefits of low temperature washing!

    To download an overview click here

    Remember there is still time for new partners to join until end of June 2014!

     

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  • 30 Partners Prefer 30° with extension for more to join until 30 June!

    21 March 2014

    The I prefer 30° campaign has recently grown to 30 Partners! The wide and varied group of stakeholders  on board make it a unique multistakeholder movement to promote the benefits of low temperature washing.

    As word continues to spread on the campaign, the deadline for commitment has been extended to 30 June so that more partners can join and be part of this novel initiative of A.I.S.E. and its five associations (Afise, Assocasa, Detic, UKCPI, SPT).

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  • DG Climates "world you like" campaign epublication now available

    7 March 2014

    The European Commission's campaign to promote practical, innovative and cost-efficient solutions to climate change - A world you like. With a climate you like – recently published the outcome of its initiative following the project coming to an end in 2013. A.I.S.E. was delighted to be a partner to the initiative and to launch the I prefer 30° campaign at an event jointly hosted by the European Directorate for Climate Action in Milan on 7 June 2013.

    To download the e-publication click here

    Keep up to date with all the latest EU Climate action news via facebook and twitter

  • I prefer 30° campaign continues to see partners grow!

    26 February 2014

    The latest partners to join the I prefer 30° campaign include two UK based non profit organisations - the National Union of Students (NUS) and the Energy Saving Trust.

    The NUS, through its member students’ unions, reaches out to more than 7 million students and will promote the benefits of low temperature washing across this network of students in the coming months.

    Energy Savings Trust through its partnerships offers impartial advice to communities and households on how to reduce carbon emissions, use water more sustainably and save money on energy bills.

    A.I.S.E. and national association, UKCPI, very much welcome the new partners on board.

  • Ecolabelling Denmark joins the I prefer 30° low temperature movement

    20 February 2014

    Set up by the Danish Ministry of the Environment, Ecolabelling Denmark is responsible for the European Eco-label and Nordic Swan Eco-label in Denmark. It aims to minimise impacts on the environment from products and services. In this spirit, A.I.S.E. and its local national association, SPT, welcome their support to the I prefer 30° campaign in promoting the benefits of low temperature washing.

  • Multi-stakeholder low temperature campaign and consumer portal www.iprefer30.eu opens today in 5 European countries with 24 partners!

    10 January 2014

    A.I.S.E. together with five of its national associations (AFISE, Assocasa, Detic, SPT, UKCPI), announces the launch of the “I prefer 30°” consumer campaign for low temperature washing today. Why not kickstart your new year by joining the movement and making a real difference to our environment by washing at 30° according to our laundry guidance above! Keep an eye on the website at www.iprefer30.eu for all our latest news and events around the campaign in the five countries.

    To download the external stakeholder release, click here

     

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  • "I prefer 30°" welcomes today Carrefour France, the French leader in the retail sector, as campaign partner

    18 December 2013

    Being the first retailer in France, Carrefour will be implementing the campaign in 1200 shops in France!

  • Belgian Federal Public Service Health, Food Chain Safety and Environment and COMEOS Join “I prefer 30°” campaign

    5 November 2013

    A.I.S.E. and its Belgian association DETIC welcome SPF Environment (Federal Public Service Health, Food Chain Safety and Environment) and COMEOS (Belgian Association for Commerce and Services) to the “I prefer 30°” campaign as Institutional Partners.

     DETIC, COMEOS and SPF Environment are the main contributors of a sectorial agreement that aims, amongst others, to promote the environmentally friendly use of laundry detergents (www.vert-et-propre.be / www.goedgewassen.be). For DETIC and its members, the support of the Belgian authorities and retailers are “key for success”.

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  • A.I.S.E. welcomes first washing machine appliance manufacturer 'Arcelik A.S. / BEKO' to "I prefer 30°" campaign

    30 October 2013

    A.I.S.E. is delighted to announce that Turkish goods manufacturer, Arcelik A.S. / BEKO, has endorsed its commitment as a gold partner to the "I prefer 30°" campaign. The global company produces smart technologies and is the first appliance manufacturer to join the campaign.

  • A.I.S.E. confirms geographical scope of low temperature campaign. Additional partners welcome to join!

    11 October 2013

    A.I.S.E. is delighted to confirm the geographical scope of the “I prefer 30°” low temperature campaign.

    The five countries where this unique campaign to promote the benefits of low temperature washing will run include: Belgium, Denmark, France, Italy and the United Kingdom thanks to the upfront commitment of the following detergent companies (“Core Campaign Leaders”): COOP Denmark, Henkel, McBride, Nopa Nordic, Procter & Gamble, Unilever and Vandeputte.

    To enable more detergent companies to join as “Core Campaign Leaders”, A.I.S.E. is happy to also announce an extension to the deadline until 15 December 2013.

     A number of additional partners have also joined up including:

    • “Gold partners”: C.L.A.S.S., WEAR and the Danish Fashion Institute
    • “Institutional partners”: AMFEP and Global Action Plan
    • “Corporate supporter”: Dupont 

    Full details of the geographical scope covered by each of these companies/organisations can be downloaded at www.iprefer30.eu

    Download the full details here 

     

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  • A.I.S.E. welcomes Henkel on board the “I prefer 30°”campaign

    9 October 2013

    A.I.S.E. is delighted to announce that Henkel, a member of A.I.S.E. and a multinational consumer goods company and manufacturer of detergent brands, has joined the “I prefer 30°”campaign. Henkel has endorsed the campaign as a core campaign leader in Belgium, France and Italy.

     

  • Deadline for Core Campaign Leaders extended till 10 October 2013

    27 September 2013

    Detergents companies which can sign as Core Campaign Leaders can now sign up to the project until 10 October 2013 ! This to allow a maximum of companies active in that sector to join the movement, whether manufacturers or private label distributors.

     

    The deadline for other partners (Gold Partners, Corporate Supporters, Institutional Supporters) remains March 2014; but the sooner partners are on board, the more preparation time they will have to prepare themselves for the B2C activation (due between January and March 2014).

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  • "I prefer 30°" welcomes first Corporate Supporter “Dupont”, as well as Unilever and Global Action Plan

    27 September 2013

    We are delighted to now announce further new partners to the "I prefer 30°" campaign.  Unilever, a multinational consumer goods producer and member of A.I.S.E., has joined as a Core Campaign Leader.

    DuPont, a world leader in market-driven innovation and science, has become the first corporate supporter to the campaign.

    We also welcome Global Action Plan, a UK’s leading environmental behaviour change charity who joined up as an institutional partner.

     This follows on from the commitment of Procter & Gamble, Amfep, C.L.A.S.S. and WEAR earlier this year following the launch of the campaign on 7 June.

    That’s a total of seven partners in a short space of time! Join the movement.

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  • Danish Association WEAR signs up to "I prefer 30" campaign

    9 September 2013

    A.I.S.E. and its Danish Association SPT welcome WEAR, the Danish Textile Organisation  as Gold Partner to “I prefer 30°”. 

    WEAR is a trade association which represents the textile and fashion industry, established in 1888. Based in Denmark, its members include the largest leading Danish companies in the textile and fashion business. More info on WEAR at www.weardenmark.com

     

  • A.I.S.E. welcomes first partners to “I prefer 30°”campaign

    24 July 2013

    Following the launch of the “I prefer 30°” low temperature campaign in Milan on 7 June together with the European Commission, A.I.S.E. is delighted to announce the first partners to join its unique multi-stakeholder pan-European campaign: Procter & Gamble (P&G), the Association of Manufacturers and Formulators of Enzyme Products (Amfep) and C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy)

     

    • AMFEP, the Association of Manufacturers and Formulators of Enzyme Products: a non-profit European industry association that serves as a hub for the information exchange and dialogue between enzymes producers and formulators, industry organisations, the scientific community and policy makers and promotes co-operation on regulatory and safety aspects of enzymes, has endorsed its commitment as an ‘Institutional Supporter’ - www.amfep.org
    • C.L.A.S.S, Creativity Lifestyle and Sustainable Energy, is an international eco-platform, global network of showrooms and consultancy founded in 2007 that supports and promotes environmentally sensible products for fashion, home and design through a wide range of eco-textiles, yarns, processes and services. C.L.A.S.S. has endorsed its commitment as a ‘Gold Partner’ - www.classecohub.org
    • Procter and Gamble: the multinational consumer goods company, member of A.I.S.E. and manufacturer of renowned detergent brands like Ariel, Daz, Dash or Bonux, has endorsed its commitment as a ‘Core Campaign Leader’ - www.pg.com

    A.I.S.E. welcomes its first partners to the campaign and looks forward to a growing number of companies and organisations joining the movement in the days and weeks ahead!

    To download the full announcement please click here

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  • “I prefer 30°” campaign enters DG Climates a 'world you like' challenge

    20 June 2013

    In the spirit of  the ‘world you like’ campaign, DG Climate is running a competition entitled  the ‘world you like challenge’. Find out more on our news page!

    The “I prefer 30°” campaign is entered in the contest under the themes: Re-use and recycling, Building and living, Producing and Innovating. To  vote for our project and increase the projects ranking please click here

    There is 60 days to vote as and from 14 June 2013. There will be 8 winners selected so please vote and spread the word to help increase our chances to win and create more awareness for the campaign!

    To vote: 

    - Select  country:  Belgium

    -Choose theme: Re-use and recycling, Producing and Innovating or Building and living.

    To view our entry please click here

     

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  • Pictures of "I prefer 30°" launch

    10 June 2013

    Check out the pictures of the 'I prefer 30' launch event right here!

    To view a two minute video of the event please click here

  • Pan-European sustainable laundry campaign launched today

    7 June 2013

    Milan - 7 June 2013: Unique multi-stakeholder campaign launched today by the detergent industry to promote low temperature washing in Europe and fight climate change. Partners invited to join it! Quick link to Press Release

    A new initiative to promote the benefits of low temperature washing in European households has been unveiled today, in the context of the European Commission’s “a world you like” campaign, by A.I.S.E., the International Association for Soaps, Detergents and Maintenance products.To find out more we invite you to download the full Press Release

    To find out more about laundry washing habit in Europe please click here

    To checkout what you didn't know about your clothes click here

    Pictures of the event to follow very soon at www.iprefer30.eu